Welcome to our blog

Welcome to the research blog from Destination Arctic Circle!

During the course of 2011, we were busy with many things, including launching Greenland’s first every social media campaign “Rough. Real. Remote.” in a partnership with Visit Greenland and Air Greenland.

The campaign consisted of six short films which tracked the adventure journey of heliski guide and adventurer Arne Hardenberg and his friend, the pro snowboarder Stefan Gimpl, and it then followed that journey on Facebook, Twitter and their blog of field notes.

If you haven’t already seen the six videos, watch them over here or check out Episode 1 right away:

The impetus for this campaign was a desire to understand if social media could generate business for our small local providers, and this blog is the result of our findings, our lessons learned and our suggestions for other destinations/tour operators who wish to undertake a similar campaign.

If you want to jump right into the quantifiable part of the campaign results you can skip right ahead to them here. But do come back every day over the coming weeks for much more in-depth qualitative and quantitive knowledge about taking your social media engagement beyond social media.

We believe our blog will be of interest to folks in the tourism sector with small budgets and big goals, and we hope you’ll benefit from our experience!

Happy Reading and feel free to contact us with any questions!

- Mads Pihl and Natasha Martin